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Cathay Pacific

A personal, trusted, and ever-present travel companion for frequent and loyal travellers.


Cathay Pacific Airways is the flag carrier of Hong Kong.


To win back the trust of frequent and loyal travellers that previously abandoned the old app due to usability issues.

The dynamic call-to-action flexibly delivers the most relevant guidance based on the context of booking status.

The home screen provides customers instant access to important actions throughout their journey. To ease customer's minds by delivering information timely and contextually.

The redesign should transform the app to a touchpoint that supports a seamless customer journey on the move.

Customer demand is never static. We mapped out the key booking status and required actions throughout the travel journey, from booking confirmation to getting onboard.

Personalised and informative experiences enable our customers to stay informed with the ability to self-control.

Our frequent travellers are always on the run with busy schedules. The dynamic home screen enhanced the uniquely personalised experience for ease and convenience.

A refined loyalty experience.

The redesigned member dashboard increases the visibility of member status and rewards. We digitalised the membership card to smoothen our customer’s journey when accessing airport lounge.

Looking forward to the next destination.

Destination image is the key element connecting our customers to their next destination with visual descriptions of culture, life and emotion.

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